You have a statistical average of 3 seconds and 3 clicks to convert your visitors to customers. A strategy to bring in and convert visitors is vital to marketing success, same as in a retail location. Digital marketing can command efficient, targeted leads, if implemented correctly. Your strategy requires knowing your best customer, speaking directly to their needs, and quickly communicating services and solutions. How do we do it differently?
- Locate: You may be the best, but who can find you? Websites without digital marketing & SEO, is like a retail location on a deserted island; customers can’t find it.
- Direct: 24/7/365, your online presence affects potential business. If found, does your online info show your best face, answer questions, and engaging users by speaking directly to their needs? Laymen don’t think like you, and impatient when online and want answers in their own terms.
- Cause: Online, there’s no salesperson. Is your online presence speaking their language and directing action to use your offerings? A viewer ready to buy isn’t given direct cause to take the next step, they’re outta there.